Role

Moon Rabbit Craft is a weaving business based in Asheville, NC that specializes in creating handwoven apparel and accessories. The client was inspired by Japanese Sashiko stitching and indigo dye and wanted their brand identity to reflect this process and history. I compiled a mood board and established a modest color palette before creating logotypes, logomarks, favicons, and multiple variations to be used for stickers, tags, and other marketing and packaging collateral. 

My client loved the designs when I first presented them in 2019, and recently, when I had the chance to rework the project in 2024, she was thrilled and touched to receive the updated assets.