EXPERIENCE
Freelance, agency, and in-house. Resume available upon request, or on LinkedIn.
Select freelance clients include Farmhouse Pottery and CUBEX.
Designer
mcgs design et al.
August 2017 - present
Graphic Designer
Farmhouse Pottery
June 2021 - September 2021 [contract]
Visual Designer I
Attentive
October 2022 - January 2024
Graphic Designer + Digital Coordinator
April Cornell
Oct 2020 - May 2021
Digital Marketing Supervisor
April Cornell
May 2021 - October 2022
Design Assistant
April Cornell
Sept 2019 - Oct 2020
SKILLS
Creative
Digital, Print + Web Design
Product Photography Direction
Promotional Collateral
Catalog Layout Design
Technical
Adobe Creative Suite - Id, Ps, Xd
Figma
Google Analytics
Looker
Hubspot, Klaviyo, Attentive, Wunderkind, MailChimp
Interpersonal
Direct Reporting + Leadership
PIP Development + Implementation
Advocacy + Support
Onboarding
E-Comm
Website Merchandising
Content Development + Direction
Basic HTML + CSS Coding
Email Design
Digital Marketing
Content Calendar Creation + Management
Performance Data Analysis + Reporting
Paid Search
Copyrighting
Segmentation/List Building
ACHIEVEMENTS, 2023
Volume
Designed + implemented automated email designs for
200+ clients
Research
Conducted research for an external-facing email template lookbook for best practices, tips + planning for monthly content.
Audit
Completed audit of email help center with updated best practices, FAQs, and accessibility requirements.
Support
Supported enablement team in restructuring the internal strategic design wiki with email-specific pages, including bios, project features + current service-level agreements (SLAs)
ACHIEVEMENTS, 2022
KPIs representing YTD-email performance data for the April Cornell email program from January 2022 through October 2022.
Revenue
+31.2%
Conversion
+21.9%
Acquisition
+35k
Bronto Sundown > Klaviyo Transition
- Successfully lead Design & Marketing team through email platform transition in collaboration with Web Developer + Klaviyo rep to ensure goal completion and maintenance, resulting in high ratings, engagement + performance
US Revenue, 30 day
$1m
CA Revenue, 30 day
$505k
ACHIEVEMENTS, 2021
KPIs representing April Cornell's email performance and growth during the 2021 calendar year.