EXPERIENCE

Freelance, agency, and in-house. Resume and LinkedIn.

Select freelance clients include TALEA Beer Co.CUBEX,  FlyMeOut.io, and Farmhouse Pottery.

Designer

mcgs design et al.

August 2017 - present


Digital Marketing Supervisor

April Cornell

May 2021 - October 2022

Senior Designer

Banana Republic

September 2024 - January 2025


Graphic Designer + Digital Coordinator

April Cornell

Oct 2020 - May 2021

Visual Designer I

Attentive

October 2022 - January 2024


Design  Assistant

April Cornell

Sept 2019 - Oct 2020

 

 

SKILLS

Creative

Digital, Print + Web Design

Promotional Collateral 

Catalog Layout Design

Copywriting

Photo/Art Direction


Technical

Adobe CC

Figma

Google Analytics

Various ESPs

E-Comm

Email Design

Website Merchandising

Content Development + Direction

Basic HTML + CSS Coding



Interpersonal

Direct Reporting + Leadership

Advocacy + Support

Onboarding

Communication + Feedback

Digital Marketing 

Content Calendar Creation + Mgmt

Performance Data Analysis + Reporting

Paid Search

Segmentation/List Building

 

 

ACHIEVEMENTS, 2024

8

clients

Including TALEA Beer Co.CUBEX, and FlyMeOut.io.

300+

emails 

Designed for multiple clients and brands.

~1b+

inboxes

Reached by original email designs.

 

 

ACHIEVEMENTS, 2023

Volume

Designed + implemented automated email designs for

250+ clients

Research

Conducted research for an external-facing email template lookbook for best practices, tips + planning for monthly content.

Audit

Completed audit of email help center with updated best practices, FAQs, and accessibility requirements.

Support

Supported enablement team in restructuring the internal strategic design wiki with email-specific pages, including bios, project features + current service-level agreements (SLAs)

 

 

ACHIEVEMENTS, 2022

KPIs representing YTD-email performance data for the April Cornell email program from January 2022 through October 2022.

Revenue

+31.2%

Conversion

+21.9%

Acquisition

+35k

 

Bronto Sundown > Klaviyo Transition

Successfully lead Design & Marketing team through email platform transition in collaboration with Web Developer + Klaviyo rep to ensure goal completion and maintenance, resulting in high ratings, engagement + performance

US Revenue, 30 day

$1m

CA Revenue, 30 day

$505k

 

 

ACHIEVEMENTS, 2021

KPIs representing April Cornell's email performance and growth during the 2021 calendar year.

Revenue

+30.2% YoY

AOV

+9.1% YoY

Acquisition

+15.4% YoY/+15k

Retention

+14.5% YoY

 

Using Format